MODESTO, Calif., Jan. 30, 2025 – High Noon, the #1 spirits brand by volume*, today announced the addition of two permanent vodka seltzer variety packs, The High Noon Beach Pack (Variety 12-Pack) and The High Noon Day Pack (Variety 8-Pack), to the brand’s portfolio. Made with real vodka and real juice, the High Noon Beach Pack brings back Kiwi and Raspberry as permanent flavors alongside popular Peach and Lemon flavors, while the High Noon Day Pack includes highly requested fan favorites: Pear, Cranberry, Tangerine and Peach. 

The new variety packs join High Noon’s growing portfolio, which also includes tequila seltzers and non-carbonated hard tea, offering something for anyone looking to trade-up from malt-based beverages. 

“We take great pride in constantly listening to our consumers and adapting to meet their needs,” said Brandon Lieb, VP Marketing – Spirit of Gallo. “With the High Noon Beach Pack and High Noon Day Pack, we’re streamlining our offerings, making it easier for fans to get their favorite flavors throughout the year, and creating room in our portfolio for continued innovation.”

The High Noon Beach Pack and High Noon Day Pack are available now nationwide with an MSRP of $25.99 and $19.99 respectively. For more information visit HighNoonSpirits.com or follow the brand on Instagram.

*Source: Internal Flex Data YTD through 9/30/24

About High Noon

High Noon was introduced in 2019, giving fans a more premium hard seltzer made with real spirits and encouraging them to live like the sun's always out. Just four years after its inception, the brand was crowned the #1 Spirits Brand by Volume**. High Noon offers something for everyone with High Noon Vodka Seltzer, High Noon Tequila Seltzer, and High Noon Vodka Iced Tea varieties. The Vodka Seltzer and Tequila Seltzer varieties are made with real fruit juice, and the Vodka Iced Tea variety is made with real tea. The full line up is gluten free and has no added sugar. High Noon is part of Spirit of Gallo, an award-winning spirits portfolio that includes E&J Brandy, New Amsterdam Vodka, Pink Whitney, RumChata and more.


About Spirit of Gallo

Spirit of Gallo is the second largest spirits supplier in the United States by volume and represents some of the most iconic brands in the industry including: High Noon Hard Seltzer, New Amsterdam Vodka, E&J Brandy, RumChata, Camarena Tequila, RumHaven, Stratusphere Gin, The Dalmore Scotch Whisky, Tequila Komos, Don Fulano Tequila, Horse Soldier Bourbon, Amaro Montenegro and Condesa Gin. The entire portfolio is featured on www.spiritofgallo.com.

Media Contact:  

Kaitlyn Sestak 
Kaitlyn.sestak@ejgallo.com