Since debuting on shelves in 2009, RumChata has grown into a fan-favorite cream liqueur brand that champions innovation and adapts to the ever-changing market trends.
The latest addition to its unique portfolio? Pumpkin Spice, a limited edition offering for fall 2023.
“Consumers continue to respond to our focus on distinct, culturally relevant flavors, and Pumpkin Spice certainly hits those marks,” Brandon Lieb, VP of Spirit of Gallo, said.
Pumpkin Spice joins the flavor ranks of Limón, Peppermint Bark, and Coconut Cream. And with nearly 50% of consumers noting that pumpkin spice is their favorite fall flavor, it’s poised to become the go-to drink of the season.
“As the temperatures cool down and we welcome fall, this distinctive flavor profile is perfectly suited for consumption either on the rocks or mixed with coffee,” Lieb said.
RumChata Pumpkin Spice is available nationally now. For more information, visit www.RumChata.com.